“The real value of [Culture Sparks'] ongoing research for Celtic Connections is that it provides us with longitudinal data on our economic impact. Charlotte provides comparative statistics that are beneficial both in discussions with our stakeholders and that assist us with our audience development planning.”
Jane Donald, ex Head of Sales & Marketing, Glasgow Concert Halls
"Charlotte is the data darling of the Scottish arts community. It doesn’t seem to matter how off the wall your question is, it’s likely that Charlotte knows just where to find, or how to generate just the information you’re looking for. At Eden Court, we really value the service we receive from Culture Sparks – marketing the arts in Scotland would be much harder without Charlotte and the team in Glasgow."
Laurie Piper, Marketing Manager, Eden Court
Charlotte Wilson, Senior Partner
Charlotte manages a range of Culture Sparks' research and intelligence projects both using quantitative and qualitative data. She works closely with clients and partners to provide practical solutions to their key strategic questions and issues.
As the project manager of The Source, a national benchmarking and data project involving 45 organisations and partners, Charlotte regularly presents trend related sector data at national events and conferences.
Charlotte has experience in both the public and private sector, having previously worked for a national research agency where projects involved undertaking research for national government agencies and large corporate clients. Her work included brand tracking and evaluation, satisfaction surveys and advertising concept testing.
Charlotte is a graduate of the University of Strathclyde where she studied marketing and finance.
Mapping and profiling of data
Attendance and participation trending
Qualitative insight and analysis
Charlotte is by nature inquisitive and curious and likes to keep abreast of current lifestyle trends and social statistics. She loves to share interesting snippets of information with colleagues, clients and friends which she reads and hears about from various online sources. She'll always have something to talk about at dinner parties!