"...these talks provided excellent advice on how to approach the launch and development of our own services, and the thought processes required to fully understand what it is we are hoping to achieve." Digital Connections 2012 feedback
Ela Zych-Watson, Project Administrator
AmbITion Scotland Project Administrator
Ela is the Project Administrator for AmbITion Scotland. AmbITion Scotland is a £1m digital development programme for 2012/3 specifically designed to support individuals and organisations working in the arts, culture and heritage sectors in Scotland. It helps organisations and individuals grow in their capability, capacity, creativity and confidence to make the most of the opportunities of digital technologies. The AmbITion Scotland 2012/3 succeeds the £1m+ AmbITion Scotland 2009/11 programme, and is now different and wider-reaching!
From 1989 to 1991 Ela worked as a freelance journalist, a sub-editor and a Reporters’ Assistant for BBC Radio 4 News & Current Affairs.
Ela began working in the Scottish cultural sector in 1992 with the Scottish Film Production Fund, then Scottish Screen, conceiving and delivering successful international film marketing and promotion campaigns for Scottish funded films, including the Tartan Shorts, Prime Cuts and Geur Ghearr film strands, which led to over 30 international film awards, including Scotland's first Oscar for 36 years, for Franz Kafka's It's A Wonderful Life.
In 1998 she set up Big Deal Films, Scotland's first independent film sales and promotions company, securing sales for Scottish short films in Eastern Europe, Scandinavia, Germany, Brazil, Japan, Israel, Portugal and Italy. She also delivered consultancy on film based projects in the tourism sector for Loch Lomond and The Trossachs National Park, Forestry Commission and the Loch Lomond Shores destination.
From 2004 she worked in the youth charity sector, including developing film and scriptwriting projects with young people, before another stint at the BBC in 2011 working on the Imagine arts documentary series and working at Glasgow and Strathclyde Universities.
Ela studied International Relations at University of East Anglia, with Minors in Film Studies, European Literature and Contemporary Eastern Europe. She has a Postgraduate Diploma in Printing & Publishing Studies from the London College of Printing.
Film & TV
Business support and development